Real Estate Auction Blog

New Educational Seminars real estate professionals, investors, builders and the public on real estate auctions 

Los Angeles, CA -  edZing.com announces a series of real estate auction seminars and programs to educate real estate professionals, investors, builders and the public on the accelerated marketing method of buying and selling real estate thru auctions.

edZing.com will launch its first seminar on Friday October 12, 2007 in Torrance, California.  The seminar provides an interactive session that focuses on the advantages to agents and brokers for adding auctions into their full service offerings, selling real estate by auction as a preferred marketing method, and techniques and know-how for buying at auction. Participants learn how to qualify a property for auction and also bid during several mock auctions that utilize methods taught in the course. Registration is available at www.edZing.com.

"We've seen a tremendous increase in the need to educate the real estate profession on the auction option. More often, agents tell us that they're being asked by customers and clients about auctions, but that they don't have any answers," explains Linda Mardi, edZing.com Director.  "Just yesterday I had a call from an investor/builder in Utah who found about our Torrance class and plans to fly out just for the seminar. He said it's been a challenge finding information about how to do an auction."

The instructors of edZing.com are all highly qualified and experienced real estate auctioneers and licensed professionals from various auction companies throughout the country and have been certified by edZing.com in providing outstanding instruction on the subject of real estate auctions.

No longer used strictly for liquidating distressed and foreclosed properties, auctions are quickly becoming the sales method of choice for saavy buyers and sellers.  The National Association of Realtors projects that 35% of all real estate sold in the U.S. over the next several years will be done so through auctions versus conventional real estate marketing. Live real estate auctions in the United States grew 12.5% in 2006 with sales at $66B and residential properties being the fastest growing sector.  In addition, there is also a tremendous growth in online real estate auctions.

About edZing.com:   Texas based company with seminars and programs offered throughout the United States.  It offers independent seminars and also works with large brokerage firms as an outsourcer of auction education and training for real estate professionals.  For more information, visit www.edzing.com

Real Estate AUCTIONS
Learn the Fundamentals
Seminar for Agents/Brokers/Investors/Builders

Friday October 12th: 10am - 1pm (lunch included)  - Torrance, California

Register at www.edZing.com - Cost is $79.

CNN and NBC have both recently featured real estate auctions as an upcoming trend in selling real estate, especially in the current market. If you thought auctions are just for courthouse steps or foreclosures, you're missing the boat along with an important tool that every agent should have at their fingertips.

This 3 hour seminar is specifically designed to discuss the accelerated method of marketing real estate thru auctions in the California marketplace. Learn why more sellers are choosing auctions as a first choice, than as a last resort. Targeted to real estate agents and brokers, this class will give you some of the basics for how to profit from auctions!

Instructor:  Linda Mardi is President and co-founder of AuctionFirst, a real estate auction marketing/brokerage company licensed in TX, NC and VA.  Linda is a Texas licensed real estate broker, Texas licensed auctioneer, California licensed attorney; and a certified instructor of edZing.com. 

Residential      Luxury      Commercial       Industrial       REO

Your Seller asks:
(1) how much will it sell for?
(2) how long will it take to sell?

Here's an idea: 

What if real estate for sale had no price tags? Meaning, no list prices? What if the real estate industry did a complete overhaul and decided that properties on the market would be put out there without any list price?  Do we all agree that the buyers are the ones that determine the market price anyways? They are the ones that will determine the value of the property for their particular use and make an offer accordingly? 

As to the 2nd question - when will it sell.  What if there was a date given when buyers would know they'd have to put in a proposal or offer on the property?  The date creates a sense of urgency and buyers must decide to take action or not. No more tire kicking!

It's a different approach, but one that's gaining traction thruought the country - it's called accelerated marketing using auctions.

Going Going Sold!
Linda Mardi

Catch the Wave
Going once, going twice, SOLD! Residential and commercial real estate auctions are growing at record pace. In fact, the National Association of Realtors has predicted that within seven years, one of every three homes in the USA will be sold by auction.  Forget the old stereotype of auctions only being for distressed properties or celebrity homes.  More and more sellers are discovering the benefits of accelerated marketing via an auction sale. Auctions work well in hot markets when there is already competition for a property because they ensure that no money is left on the table and bring a sales contract with no financing or inspection/repair contingencies that could be detrimental to a smooth closing.  Auctions also work well in slower markets because they bring fresh attention to a property that may have languished on the market.  Agents who understand the fundamentals of real estate auctions will be in the position to help consumers with this growing trend. Are you ready to catch the wave? 

Real Estate Auctions in the News
A number of articles on real estate auctions have appeared in the news. 

* Auctions catch on as way to sell houses
CBS News, September 29, 2007  http://www.cbsnews.com/stories/2007/09/27/earlyshow/contributors/raymartin/main3304538.shtml

* Putting a House on the Auction Block
CNNMoney.com, September 27, 2007
http://money.cnn.com/2007/09/27/pf/saving/toptips/index.htm?cnn=yes

* Not Doing Auctions? You're Missing Out!
Realtor magazine-May 18, 2007
http://www.realtor.org/RMODaily.nsf/pages/News2007051804?OpenDocument

* Adversary to Ally
Realtor magazine, June 1, 2007
http://www.realtor.org/rmomag.NSF/pages/lawjune07?OpenDocument

Summary of Course Objectives
As a result of this instruction, students will:
1. Possess the knowledge, skills and competence required to identify and properly represent consumers who would best be served by selling their real property via an auction.
2. Improve representation and support of clients as a Buyer Agent at an auction sale.
3. Demonstrate fundamental working knowledge of the auction process, key terms and principles leading to improved communication and working relationships with clients, auctioneers and auction firms.
4. Learn the basic license law governing real estate auctions in California.
5. Make key decisions on properly integrating the auction method of buying and selling real estate into their full range of consumer services.
6. Know the 3 times when you should ALWAYS consider an auction for your client's property.
7. Learn the unique advantages that multi-parcel auctions bring to selling multiple properties/lots.

Instructor:  Linda Mardi is President and co-founder of AuctionFirst, a real estate auction marketing/brokerage company licensed in TX, NC and VA.  Linda is a TX Realtor and auctioneer and a CA licensed attorney.

Seminar: Friday October 12 from 10am - 1pm at the Torrance Cultural Arts Center. Lunch will be served. Seating is limited.

Further details and registration is thru  http://www.edzing.com/. Seminar cost is $79.00

In October 2007, five different real estate auction companies, some working with major brokers, are holding real estate auctions in S. California (Malibu, Los Angeles, Corona, Big Bear Lake, Huntington Beach, Buena Park, Redondo Beach, Chino Hills, Laguna Beach, Long Beach, Sylmar). Most are residential, although there are a few commercial buildings too. These are not foreclosure, courthouse steps auctions or REO's, but rather owners who chose the accelerated marketing method of an auction to sell their property. This is especially true of builders who are using auctions to help sell slow-moving inventory.

There are also several hundred REO auctions taking place in the 4th quarter of 2007 - many selling thru real estate auction firms, some of whom are working in conjunction with conventional brokerages. 

I had to do a bit of internet research to find out this list since there is not one consistent location where auction companies post their auction listings.

If you work with sellers and want to be equipped to offer new solutions - you will want to look into accelerated marketing of auctions. It's not for all clients, but is definitely a solution that more clients need to be aware of and educated about. Auctions usually are about working with sellers who are motivated by time-value of money and/or goals other than price (i.e. relocation, downsizing, builders, unique properties).

Did you catch CBS or CNN Money featured segments last week on real estate auctions? It's an increasing trend, although still in its infancy in California. By my research, California 'retail' auctions have doubled since last year.  I use the term 'retail' to distinguish auctions being used as a preferred method compared to foreclosure or tax auctions. Are you equipped to profit from this trend?

Most real estate auction companies work with agents and provide a very healthy referral commission, co-brokering, and broker participation for bringing a buyer.

Linda Mardi

Hey all of you active rain members in the Los Angeles County area! Here's a great opportunity to learn more about real estate auctions and how you can benefit/profit from this hot trend that's becoming a preferred method by owners and agents in selling property. Add some very important new tools to your real estate practice.

Let the Auction Option help distinguish yourself in this competitive profession.  The seminar is also tremendously useful for builders, investors, auctioneers, appraisers and lenders.

This 3 hour seminar is specifically designed to present and discuss the accelerated method of marketing real estate thru auctions in the California marketplace. Learn why more sellers are choosing auctions as a first choice, than as a last resort. Targeted to real estate agents and brokers, this class will give you some of the basics for how to profit from auctions and help your clients in an up or down market! Interactive mock auctions will teach bidding strategies and tie it all together.

There are a number of professional real estate auction companies in the Southern California market - with an increased amount of brokerages launching their own auction divisions. We'll cover how to find / hire the auction companies, how to locate auctions and all about presenting the auction option to your clients.

The seminar will be held in Torrance CA on Friday Oct 12 from 9am-Noon. The seminar is also being offered on Thursday October 11th from 6-9 in Newport Beach, CA. The cost is $79 per person; pre-registration is required as seats are limited.

Presented by edZing.com - the course is being taught by Linda Mardi from Austin Texas, a California attorney and President / co-founder of www.AuctionFirst.com, a firm that specializes in real estate auctions.

You can register for the course at www.edZing.com