Attention all Selling/Listing Agents and Brokers:
You have a successful real estate business and have represented many sellers over the years. How many times did you recommend a real estate auction to your client as a preferred marketing method? If you've answerd "never" - some might consider that you've not provided the best advice or complete information to your client.
Why "never"? Is it because you think auctions are for foreclosure and financially distressed situations only? Is it because you're concerned that you won't get compensated? Are you concened about a risk to the seller?
If you're in a Seller's market - why are you satisfied when you have multiple offers on property within days of listing? Will your clients worry that they've left money on the table? Imagine a sale where these eager buyers have to compete nose-to-nose and toes-to-toes against each other in a transparant bidding war? Can you imagine where the price will go? PLUS no worries that you've left money on the table!
Auctions present a unique tool and solution that cannot and should not be overlooked.
Why do you think investors are having such a hay day with property owners these days - buying "ugly" homes and basically stripping most equity from the property owner while helping the owner achieve a "get out of this property" goal? Imagiine that you have a powerful tool to offer property owners an alternative that will meet their timeline, goals PLUS they'll keep their equity!
Look again - real estate auctions may be the perfect solution for your client AND you'll be confident that you've presented them with a complete list of options.
Linda Mardi, President
AuctionFirst.com
